10 Ways To Effectively Promote Your Local Shows

If a killer performance is put on but no one is there to hear it, does the artist actually make a sound? For this piece, we'll dive into ways to effectively promote your local shows so that people can experience your radness. Gia Hughes, production manager of famed Los Angeles venue the Hotel Cafe, offers her insight and experience on the job for this.

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10 Things You Need To Do Before Hiring A Music Publicist

Everyone has an opinion (myself included) on when an artist is "ready" to hire a publicist. The truth is, it's different from artist to artist, publicist to publicist, manager to manager, and it depends on a bunch of variables. So how the hell do you navigate this? To start, here's my personal wish list of 10 things that I hope all of Red Boot PR's future clients will do before hiring us, in order.

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5 Types of Music Publicists That Indie Artists Should Avoid

It's time for me to come clean – at one point or another in my career, I've been guilty of being all of the types of publicists below, and as a result, I kind of sucked at my job. I've also dated, slept with, shacked up with, or befriended enough indie artists over the years to know what simply doesn't work. I recommend that the process of choosing a publicist for yourself be as informed, careful, and intuitive as choosing a nanny for your first-born child. Here's a little help on which five publicists to avoid completely.

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Have A Music Publicist? Never Hesitate To Make These 3 Requests

Every PR firm and publicist marches to the beat of their own drum, and as a result, your campaign is going to look different from your friends'. That being said, for the sake of maintaining professional integrity, there are at least three basic requests that any artist at any level can (and probably should) feel comfortable asking of his or her publicist. 

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The One Sentence Everyone Needs To Stop Saying To Artists

Today’s topic is one particular sentence to stop saying to artists. (Admittedly, there are a few sentences, but we're focusing on just this one.) I’m not one to coddle artists, but this line keeps coming up, and I’ve yet to see it result it anything positive. It can be hurtful, insulting, uncomfortable, and/or just downright awkward. Everyone from morning TV news anchors to music fans of all ages are guilty of it.

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